Setting Up A Successful Jewellery Business, by Angie Boothroyd, is an excellent guide if you are just starting up your own beading business. Although aimed at jewellery makers trained in techniques like silver smithing, the business advice is just as applicable to beaded jewellery. There is an easy-to-follow guide to pricing your work, whether you are selling through shops or direct to customers at craft fairs. There are also tips about how to sell your work, how to approach shops and galleries and how to think about creating a brand.
Pricing is always a particularly tricky area when you are making jewellery. The amount of time it takes to create a piece can result in such high prices that it is tempting to discount your labour. I personally found Setting Up A Successful Jewellery Business gave advice that was highly relevant and written in a way that is easy to understand. Angie includes a really handy guide to determining your labour rate, based on a sensible set of rules that reflect what you want to get out of your business. She also includes easy to follow charts for calculating the cost of items and seeing prices. Once you have set your prices, Angie gives some handy tips for branding your work, thinking about your audience, and ultimately selling your work. I liked the range of outlets that Setting Up A Successful Jewellery Business explored.
Angie is a professionally trained jeweller who has been running her own business for a number of years. I found her able to communicate her business skills in very practical terms, so if you are making your own jewellery and thinking about selling it, I would strongly recommend Setting Up A Successful Jewellery Business as a great reference for getting the basics right. After all, it’s no good creating wonderful work if you then make basic errors in pricing and marketing it!